Are we all here for the same purpose? Social media and individualized collective action

 

Natalie Pang and Debbie Pei Chin Goh, (2016)

Social Media and Individualized collective action.

The research area of this article are based in Singapore and include 220 participants, which is a real-time a protest against over overpopulation in Singapore.

Purpose of this research paper is;

“Building on studies examining the role of social media in contemporary forms of collective action and social movements, the purpose of this paper is to investigate the link between prior informational use of social media and individualized collective action

The findings stated;

Social media use was significant in disseminating information about the protest, and reflecting perceived personal relevance for specific issues. The Authors found mixed motivations for attending the protest, significantly shaped by social proximity to organizers and personal relevance

Basically, this article explained that collective action may;

“Begin as sporadic discussions, petitions, and rallies, but over time they may become social movements around a cause shared by interested members. In other words, social movements have an enduring nature, one that is usually sustained by active participants and willing organizers..”

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