They should also encourage firm employees who support the union campaign to communicate with their fellow workers – during their non-work times – regarding their desire for union representation. These communication channels are inexpensive and effective. No longer do organizers have to use phone calls, home mailings, and off-work meetings to reach the individuals they are trying to unionize (Craver, 2005: 31).
Some of the compelling reasons that will bring about e-unions include the following:
a) Increasing access to the Internet. through interactive television sets, mobile telephones, electronic game consoles and a whole variety of new terminals.
b) A reduction in the real costs of hardware, software and usage.
c) The membership of trade unions will increasingly demand the levels of services which can only be provided by the type of e-union, that is, increasingly speedy and personalised service.
d) The final reason why the e-union will happen is that, if it does not, then unions will face extinction. Unless unions use ICT to modernise and unless unions recruit in the new companies and industries created by these technologies, unions will continue to see a decline in membership.
Reference:
Craver, C.B. (2005). ‘The Labor movement needs a twenty-first century committee for industrial organization’, The George Washington University Law School Public Law and Legal Theory 13 Working Paper No. 281 Legal Studies Research Paper No. 281, Hofstra Labor & Employment Law Journal 69, http://ssrn.com/abstract=993126
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